The first advertisement I'm analysing is Foster The People and their release of their debut album Torches. The first thing that stands out about this advert is the abstract artwork. The advert shows drawings of people, some of which are holding torches and some have torches replacing their heads. The art relates to the actual name of the album 'Torches', which is a clever technique that I may be able to apply to one of my texts. It also features the band name 'Foster the People' in capital letters at the very top of the advert where anyone looking at the poster can see it. The band name would be one of the first things people see when they look at the advert, which would cause the person viewing the poster to know straight away what the band's name is. It also gives us information about the album, for example it tells us when it's going to be released, which is a simple marketing technique so people know when to buy the album. It also includes a quote from a review of the album by NME, this would cause more people to want to purchase the album as a renowned magazine has quoted them within their pages. At the very bottom of the album advert, it features the band's website so people can find out about the band, and also so people can buy their music directly off their website.
The next advert I'm analysing is Seasick Steve's 'You can't teach an old dog new tricks'. The advert is mostly in black and white, which creates cohesion with the album theme of an 'old dog', blak and white also looks appealing to the eye. At the top of the advertisement is Seasick Steve's name in big yellow writing, so it stands out and people will straight away know who this advert is about. It also features a picture of Steve himself, this is so people can put a face to the music. Along the right side of the advert, it features the price of the album (£4.49) and that it is only available at that price for a limited time only. This would cause more people to buy the album as they would feel the need to get it quickly so it's cheaper for them, a clever marketing technique. The advert also states where the album is available to buy so people can purchase it with ease. Quotes from magazines that have written reviews about the album are also featured, these are positive quotes saying things like 'a masterclass', this would sway people towards buying the album as they would want to hear for themselves how good it really is. This particular album advertisement has a nice old-school style to it, and I think the older audiences would be the ones who would be most drawn to this advert.
Jack White's Blunderbuss is the next album advertisement I shall analyse. The advert features Jack White's name and album name at the top in bold lettering which you cannot miss. This is to inform people straight away who this advert is about. A picture of Jack White is centered, in order to put a face to the music much like the Seasick Steve album. It also mentions the date of when the album comes out, this is a key piece of information as people will need to know when they can purchase the album. One thing about this advert that sets it apart from the rest is the colour. It has a very blue theme which gives off a gloomy, rainy day effect. This could maybe relate to the musical mood of the album. Also Jack White writes and performs a lot of Blues songs, so the colour scheme goes along with his genre of music. There is mention of the album being his debut album, this could entice people in as they may have never heard of him before and could be intrigued to what he sounds like, therefore they may buy the album. This advertisement is extremely simple and has a great minimal style, but has all the information it needs on it, making it extremely easy for someone to know how to get hold of his music.
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