Music Video and Digipak

The music video i've chosen to analyse is Wake Bake Skate by Fidlar. The camera for the video is a mixture of close ups of the band, it also includes mid shots and long shots. In the video, the band are sand surfing, so the camera also follows them as they go down the sand dunes. For mise en scene, the band are all dressed in desert clothing that would typically be warn in hot desert countries. The main focus in this video though is the editing. The video is edited quite extremely with effects such as negative, and a lot of colours are added to the video which also makes it very dream-like. At the start of the video there is also a fake explosion that is edited badly on purpose as a kind of joke, maybe to mock big blockbuster action movies.

The digipak I have chosen to analyse is Snoop Dogg and Dam Funk's 7 Days of Funk album.

 The digipak features artwork from the cartoonist Lawrence Hubbard, the art incorporates vibrant colours and also cartoon versions of the artists. The colours and cartoons fit the genre of this album which is G-Funk, as funk is usually associated with bright colours. It has a wide age range reaching from adults to teenagers. The reason for such a vast age range is that both artists have been around for quite some time now but they have, especially Snoop Dogg, always been within the mainstream due to being signed to Stones Throw records.

The package also contain pictures of the artists. Snoop Dogg holding a microphone to represent him being the rapper, and Dam Funk on his DJ decks showing that he created the music for this album. In the very centre of the digipak is where the CD itself clicks in place.

The back of the digipak features the track listing.