- The earliest forms of music video were developed by Oscar Fischinger, with films such as 'Komposition in Blau' and later work with Disney's 'Fantasia'.
- Short films emerged in the relatively early days of sound film-making, with artists such as Bill Crosby and Billie Holiday.
- The short films were often more daring sexually, and in some cases politically.
- The US films were often produced by the company Harman-ee, and each music video cost about an average of $8000 to make.
- In the late 60's music tastes had shifted to rock, so Harman-ee began shooting bands such as Procul Harum.
-The USA's answer to the Beatles, the Monkees, introduced many new devices which would later find their way into music promos, such as surrealism, jump cuts and wacky comedy.
- In 1981, Music TV was created and it's growth was rapid. Although it was dominated by white acts and male rock, apart from a few artists such as Michael Jackson, it was almost the end of the decade before any other black artist's work broke through.
- In 1984, MTV was established as central to the music industry.
- By the end of the 80's, the music video was an essential element in the promotion of all singles.
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